{"id":11896,"date":"2024-03-26T11:45:19","date_gmt":"2024-03-26T11:45:19","guid":{"rendered":"https:\/\/dezzai.com\/en\/?page_id=11896"},"modified":"2024-04-04T09:54:06","modified_gmt":"2024-04-04T09:54:06","slug":"novartis-digital-relationship-channel","status":"publish","type":"page","link":"https:\/\/dezzai.com\/en\/novartis-digital-relationship-channel\/","title":{"rendered":"Novartis – Digital relationship channel"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Destacado” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” height_phone=”640px” height_last_edited=”off|desktop” custom_padding=”100px||40px||false|false” custom_padding_tablet=”17%||136px||false|false” custom_padding_phone=”40px||40px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”1px|auto||auto||” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|14|14|100|0.4|0|-0.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/dezzai.com\/es\/wp-content\/uploads\/2024\/01\/client-novartis-color.png” alt=”Novartis” title_text=”Novartis” url=”https:\/\/www.novartis.com\/” url_new_window=”on” _builder_version=”4.23.1″ _module_preset=”default” height=”88px” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Texto” _builder_version=”4.23.1″ _module_preset=”default” header_text_color=”#272727″ header_font_size=”56px” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.3em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” header_2_font_size_tablet=”43px” header_2_font_size_phone=”33px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Digital relationship channel between pharmaceutical companies and healthcare professionals<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#929298″ global_colors_info=”{}”]<\/p>\n

Sector: Pharmaceutical \u00b7<\/strong> Client: Novartis<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/dezzai.com\/es\/wp-content\/uploads\/2024\/03\/novartis-img-2.jpg” title_text=”novartis-img-2″ _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom right” background_color_gradient_stops=”#7737cc 0%|#490e67 100%” custom_padding=”24px|24px|24px|24px|false|false” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

\n
<\/div>\n
Region<\/span>
\nMiddle East<\/div>\n
<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.24.2″ _module_preset=”default” height=”32px” custom_margin=”-14px|||34px|false|false” custom_margin_tablet=”-28px||||false|false” custom_margin_phone=”-28px||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”#FFFFFF” border_width_left=”1px” border_color_left=”rgba(145,100,204,0.98)” border_style_left=”dashed” global_colors_info=”{}”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n

\n
<\/div>\n
Project duration<\/span>
\n2 months<\/div>\n
<\/div>\n<\/div>\n

” content_phone=”<\/p>\n

\n
<\/div>\n
Project duration<\/span>
\n2 months<\/div>\n
<\/div>\n<\/div>\n

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\n
<\/div>\n
Project duration<\/span>
2 months<\/div>\n
<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.24.2″ _module_preset=”default” height=”32px” custom_margin=”-14px|||34px|false|false” custom_margin_tablet=”-28px||||false|false” custom_margin_phone=”-38px|||34px|false|false” custom_margin_last_edited=”on|phone” border_color_all=”#FFFFFF” border_width_left=”1px” border_color_left=”rgba(145,100,204,0.98)” border_style_left=”dashed” global_colors_info=”{}”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n

<\/div>\n
\n

Technologies used<\/span><\/p>\n

    \n
  1. Digital social platform<\/li>\n
  2. End-to-end encryption<\/li>\n
  3. AI Models: Sentiment analysis, Clustering, concept detection<\/li>\n<\/ol>\n<\/div>\n
    <\/div>\n

    ” content_phone=”<\/p>\n

    <\/div>\n
    \n

    Technologies used<\/span><\/p>\n

      \n
    1. Digital social platform<\/li>\n
    2. End-to-end encryption<\/li>\n
    3. AI Models: Sentiment analysis, Clustering, concept detection<\/li>\n<\/ol>\n<\/div>\n
      <\/div>\n

      ” content_last_edited=”on|phone” _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

      <\/div>\n
      \n

      Technologies used<\/span><\/p>\n

        \n
      1. Digital social platform<\/li>\n
      2. End-to-end encryption<\/li>\n
      3. AI Models: Sentiment analysis, Clustering, concept detection<\/li>\n<\/ol>\n<\/div>\n
        <\/div>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Idea Accion” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_size=”initial” background_position=”bottom_left” custom_padding=”44px||72px||false|false” custom_padding_tablet=”101px||||false|false” custom_padding_phone=”8px||6px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ locked=”off” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.23.1″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_font=”manrope-extrabold-fx||||||||” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”90%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||-16px||false|false” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

        What<\/span> do we resolve?<\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|9px|auto|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Sarabun||||||||” text_text_color=”#333333″ text_font_size=”24px” text_line_height=”1.4em” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Traditional communication channels do not meet the needs of healthcare professionals for agility and security. Novartis wanted to solve this problem by offering its doctors a tool that would allow them to communicate with each other, but also give the brand itself the opportunity to communicate with doctors in a non-face-to-face manner, carry out marketing actions and get to know its target audience better. Given the international nature of the organisation, the solution also had to be scalable to other regions.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Idea Accion” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_size=”initial” background_position=”bottom_left” custom_padding=”44px||72px||false|false” custom_padding_tablet=”101px||||false|false” custom_padding_phone=”11px||6px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ locked=”off” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.23.1″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_font=”manrope-extrabold-fx||||||||” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”90%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||-16px||false|false” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

        How<\/span> do we resolve it?<\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|9px|auto|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Sarabun||||||||” text_text_color=”#333333″ text_font_size=”24px” text_line_height=”1.4em” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        The dezzai digital relationship channel is an encrypted social platform that provides an online communication channel for physicians to communicate with each other and with Novartis. This tool allows healthcare professionals to engage in discussions, get informed and share information knowing that they are among peers in a secure environment. At the same time, Novartis can carry out targeted promotional actions on a single channel and gain insight into user interests, market trends and brand perception through free social listening.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Resultados ” _builder_version=”4.23.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom left” background_color_gradient_stops=”rgba(221,203,244,0.66) 22%|rgba(243, 240, 246, 1) 54%|#f3f0f6 79%” background_enable_image=”off” background_size=”initial” background_position=”top_right” custom_padding=”64px||64px||false|false” custom_padding_tablet=”” custom_padding_phone=”41px||||false|false” top_divider_height=”700px” top_divider_style_phone=”none” top_divider_style_last_edited=”off|desktop” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ overflow-x_tablet=”” overflow-x_phone=”” overflow-x_last_edited=”on|phone” border_width_top=”1px” border_color_top=”rgba(145,100,204,0.7)” locked=”off” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.2″ _module_preset=”default” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”100%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”182px|||||” custom_margin_tablet=”0px||5px||false|false” custom_margin_phone=”0px||7px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

        What results<\/span> do we achieve?<\/span><\/h2>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#7635cc 0%|#490e67 100%” custom_padding=”24px|24px|24px|24px|false|false” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

        \n
        \n

        \/01<\/span><\/strong><\/span>

        Reduction of <\/span><\/strong>marketing costs<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_phone=”<\/p>\n

        \n
        \n

        \/01<\/span><\/strong><\/span>
        \n
        \nReduction of <\/span><\/strong>marketing costs<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_last_edited=”on|phone” _builder_version=”4.23.1″ _module_preset=”default” text_font=”manrope-regular||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_4_text_color=”#FFFFFF” min_height=”1px” inline_fonts=”manrope-extrabold-fx” global_colors_info=”{}”]<\/p>\n

        \n
        \n

        \/01<\/span><\/strong><\/span>
        \n
        \nReduction of <\/span><\/strong>marketing costs<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

        \n
        \n

        \/02<\/span><\/span><\/strong><\/span>

        Increased <\/span><\/strong>customer engagement<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_phone=”<\/p>\n

        \n
        \n

        \/02<\/span><\/span><\/strong><\/span>
        \n
        \nIncreased <\/span><\/strong>customer engagement<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_last_edited=”on|phone” _builder_version=”4.23.1″ _module_preset=”default” text_font=”manrope-regular||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_4_text_color=”#FFFFFF” min_height=”1px” inline_fonts=”manrope-extrabold-fx” global_colors_info=”{}”]<\/p>\n

        \n
        \n

        \/02<\/span><\/span><\/strong><\/span>
        \n
        \nIncreased <\/span><\/strong>customer engagement<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

        \n
        \n

        \/03<\/span><\/span><\/strong><\/span>

        Creation of interactions <\/span><\/strong>between the sales force and the customer<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_phone=”<\/p>\n

        \n
        \n

        \/03<\/span><\/span><\/strong><\/span>
        \n
        \nCreation of interactions <\/span><\/strong>between the sales force and the customer<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_last_edited=”on|phone” _builder_version=”4.23.1″ _module_preset=”default” text_font=”manrope-regular||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_4_text_color=”#FFFFFF” min_height=”1px” inline_fonts=”manrope-extrabold-fx” global_colors_info=”{}”]<\/p>\n

        \n
        \n

        \/03<\/span><\/span><\/strong><\/span>
        \n
        \nCreation of interactions <\/span><\/strong>between the sales force and the customer<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

        \n
        \n

        \/04<\/span><\/span><\/strong><\/span>

        Knowledge <\/span><\/strong>of the user<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_phone=”<\/p>\n

        \n
        \n

        \/04<\/span><\/span><\/strong><\/span>
        \n
        \nKnowledge <\/span><\/strong>of the user<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_last_edited=”on|phone” _builder_version=”4.23.1″ _module_preset=”default” text_font=”manrope-regular||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_4_text_color=”#FFFFFF” min_height=”1px” inline_fonts=”manrope-extrabold-fx” global_colors_info=”{}”]<\/p>\n

        \n
        \n

        \/04<\/span><\/span><\/strong><\/span>
        \n
        \nKnowledge <\/span><\/strong>of the user<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Cta” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffa400″ background_image=”https:\/\/dezzai.com\/en\/wp-content\/uploads\/2020\/09\/fill-9-copy-2.png” background_size=”initial” background_position=”bottom_left” custom_padding=”116px||97px||false|false” custom_padding_tablet=”” custom_padding_phone=”40px||40px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ background_last_edited=”on|phone” background_image_phone=”https:\/\/dezzai.com\/en\/wp-content\/uploads\/2020\/10\/curva-sm-lila-150×150.png” background_enable_image_phone=”on” saved_tabs=”all” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px” title_text_phone=”curva-sm-lila”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”58%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”36px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”43px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

        We\u2019re here<\/span> for you<\/h2>\n

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        Digital relationship channel between pharmaceutical companies and healthcare professionalsSector: Pharmaceutical \u00b7 Client: Novartis Region Middle East Project duration2 months Technologies used Digital social platform End-to-end encryption AI Models: Sentiment analysis, Clustering, concept detection What do we resolve?Traditional communication channels do not meet the needs of healthcare professionals for agility and security. 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