{"id":10749,"date":"2023-09-21T11:54:26","date_gmt":"2023-09-21T11:54:26","guid":{"rendered":"https:\/\/dezzai.com\/en\/?p=10749"},"modified":"2023-09-21T14:15:31","modified_gmt":"2023-09-21T14:15:31","slug":"why-social-listening-important","status":"publish","type":"post","link":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/","title":{"rendered":"Why Social Listening Matters for Business Success"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Idea Accion” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” background_enable_image=”off” background_size=”initial” background_position=”bottom_left” custom_padding=”116px||97px||false|false” custom_padding_tablet=”” custom_padding_phone=”60px||29px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”90%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||12px|||” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

Why Social Listening Matters for Business Success<\/h1>\n

\u200b<\/h1>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”90%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||12px|||” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

September 21st 2023<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|24|24|100|0.4|0|-0.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/dezzai.com\/en\/wp-content\/uploads\/2023\/09\/Social-Listening-vs.-Monitoring.png” alt=”Why is social listening important” title_text=”Why is social listening important” align=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(59,212,174,0.15)” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-bold||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” header_font=”manrope-extrabold||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” text_orientation=”center” width=”89%” width_tablet=”100%” width_phone=”86%” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||8px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In the modern symphony of business, every online interaction is a note in the grand composition.<\/p>\n

Welcome to the realm of social listening, where businesses, especially marketers, decode the digital orchestration of success.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In the digital realm, the rhythm of your business’s success is not just about being present; it’s about learning to dance to the beat of your audience’s desires. Enter social listening. A fundamental tool to aid businesses across all sectors, particularly savvy marketers, in navigating the uncharted digital waters.<\/p>\n

Imagine a vast symphony of conversations, opinions, and trends \u2013 a digital orchestra of epic proportions. Within this harmonious chaos lies a treasure trove of insights waiting to be discovered. Social listening is the conductor’s baton, guiding businesses through this symphony, enabling them to understand their audience, track industry crescendos, and compose their brand’s unique success story.<\/p>\n

So, why is social listening so important, you ask?\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Social Symphony: Why is social listening important?<\/h3>\n

 <\/p>\n

In a world where every online interaction is a note in the grand composition of your brand’s narrative, social listening is your symphonic masterpiece waiting to be composed. Whether you’re a marketing maestro or a newbie in the digital orchestra, grasping the significance of social listening is your ticket to crafting harmonious brand success.<\/p>\n

Let’s unpack the reasons as to why social listening really does matter for your business…<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

1. The Overture: Understanding your audience<\/h4>\n

 <\/p>\n

Think of a magic mirror that reflects not your image but the collective soul of your audience. Social listening is that enchanted mirror, casting insights into your audience’s deepest desires, concerns, and preferences. This is the overture that sets the tone for your marketing symphony.<\/p>\n

For marketers, this means creating content that resonates with your audience’s emotions, and crafting tailored campaigns that sing in perfect harmony with their needs. As you weave this sonic thread, you’ll not only boost engagement but create a crescendo of connection between your brand and your customers.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

2. The Sonata of Innovation: Tracking industry crescendos<\/h4>\n

 <\/p>\n

We all know that staying ahead is critical. But knowing what direction to take to stay in front can be tricky. Social listening acts as your composer’s baton, helping you detect emerging motifs, industry tempo shifts, and competitor melodies. This knowledge is the score sheet for innovation, allowing you to adapt and compose your products or services to match the rhythm of the market.<\/p>\n

Consider a fashion brand aiming to orchestrate a movement toward sustainable fashion. Through social listening, they can identify the rising interest in eco-friendly clothing materials and adjust their product lineup accordingly. This not only attracts environmentally conscious consumers but also positions the brand as a conductor in the symphony of sustainable fashion.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

3. The Conductor’s Vigil: Reputation management<\/h4>\n

 <\/p>\n

Your brand’s reputation is a delicate melody, easily swayed by the opinions of the audience. Social listening becomes your vigilant conductor, always in tune with public sentiment. By monitoring social media conversations, you can swiftly identify dissonant notes and resolve them before they create a discordant crescendo.<\/p>\n

Think of it as crafting harmonious transitions between movements in a symphony, ensuring that each note flows seamlessly into the next. Responding to customer concerns and feedback in real-time not only maintains harmony but composes a melodic legacy of trust and loyalty.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

4. The Soloists in Your Symphony: Identifying influencers<\/h4>\n

 <\/p>\n

In the orchestra of influencer marketing, not all soloists are virtuosos. Social listening acts as your talent scout, helping you identify the virtuoso influencers for your brand. By analyzing their audience’s demographics and interests, you can partner with influencers whose solos resonate with your brand’s symphonic vision.<\/p>\n

Let’s use the example of a finance company looking to enhance its presence in the investment space. Social listening unveils a financial influencer with a devoted following of savvy investors. Partnering with this influencer allows the company to compose a financial concerto that strikes a chord with an engaged and highly relevant audience, elevating its brand within the financial symphony.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

5. Composing New Melodies: Product development and innovation<\/h4>\n

 <\/p>\n

For businesses looking to innovate and compose new products or services, social listening can be a source of inspiration. By closely monitoring customer feedback and industry discussions, you can uncover unmet needs and untapped harmonies.<\/p>\n

Consider a tech company keen on composing a revolutionary smartphone app. Through social listening, they discover that users are craving user-friendly features. With this knowledge, they compose an app that addresses these desires, creating a new melodic masterpiece that resonates with the market.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

6. The Encore Performance: Measuring campaign effectiveness<\/h4>\n

 <\/p>\n

Marketing campaigns are like captivating symphonies, but the applause they receive depends on the audience’s reactions. Social listening provides valuable data on how your campaigns are performing. You can track engagement levels, sentiment changes, and conversion rates, allowing you to fine-tune your symphonic strategies in real-time.<\/p>\n

Imagine launching a summer sale campaign as if it were a grand symphonic performance. Social listening serves as your applause meter, helping you gauge the audience’s response. If you notice a standing ovation of positive sentiment and increased website traffic, you can extend the encore, knowing it’s music to your audience’s ears.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”36px” header_3_line_height=”1.2em” header_4_font_size=”26px” header_5_font_size=”22px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Wrapping Up<\/h3>\n

 <\/p>\n

Social listening is more than just a tool; it’s the orchestration of success in the digital age. Whether you’re a marketing maestro or a newcomer to the world of business, social listening is your composer’s baton, your magic mirror, and your applause meter all rolled into one. It’s the instrument that allows you to compose harmonious connections with your audience, adapt to the ever-changing industry tempo, and conduct your brand to symphonic success.<\/p>\n

Embrace the power of social listening, and check out how we can help your brand’s melody resonate in the hearts of your audience with our Social Listening platform<\/a>.<\/p>\n

 <\/p>\n

Don\u2019t miss out on\u00a0our weekly blog posts<\/a>\u00a0and\u00a0LinkedIn updates<\/a>\u00a0about the fascinating advancements that will propel your business.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” border_width_top=”1px” border_color_top=”#dddddd” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”off” prev_text=”Anterior” next_text=”Siguiente” _builder_version=”4.19.2″ _module_preset=”default” title_font=”manrope-extrabold-fx||||||||” title_text_color=”#272727″ title_font_size=”16px” custom_margin=”||||false|false” custom_padding=”10px|20px|10px|20px|false|false” border_radii=”on|124px|124px|124px|124px” border_width_all=”1px” border_color_all=”#9164cc” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Cta” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” background_image=”https:\/\/dezzai.com\/en\/wp-content\/uploads\/2020\/09\/corner-img-izq2.png” background_size=”initial” background_position=”bottom_left” custom_padding=”116px||97px||false|false” custom_padding_tablet=”” custom_padding_phone=”30px||50px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ saved_tabs=”all” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”58%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”36px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”43px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

Ready to see what we can do\u00a0for you?<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Sarabun||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” header_font=”manrope-extrabold||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” text_orientation=”center” width=”59%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In the right hands, artificial intelligence can take human performance to a hitherto unimaginable level. Are you ready for evolution?<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/dezzai.com\/solicitar-demo?lang=en” button_text=”Request a DEMO” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”223deg” button_bg_color_gradient_stops=”#490E67 28%|#9164CC 100%” button_bg_color_gradient_start=”#490E67″ button_bg_color_gradient_start_position=”28%” button_bg_color_gradient_end=”#9164CC” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”100px” button_font=”Sarabun|700|||||||” custom_padding=”10px|32px|13px|32px|false|false” box_shadow_style=”preset3″ box_shadow_vertical=”6px” box_shadow_blur=”13px” box_shadow_color=”#330247″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.14.9″ _module_preset=”default” background_color=”#490e67″ overflow-x=”hidden” overflow-y=”hidden” custom_padding=”20px||0px||false|false” global_module=”3298″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_last_edited=”off|tablet” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”” custom_padding_phone=”||18px||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Privacy Policy<\/a>    Social Network Policy<\/a>    Legal Advice<\/a>    Cookies Policy<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][et_pb_button button_url=”mailto:%20sales@dezzai.com%20″ button_text=”sales@dezzai.com” button_alignment=”right” button_alignment_tablet=”center” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_border_color=”#ffffff” button_border_radius=”100px” button_icon=”||divi||400″ positioning=”absolute” position_origin_a=”center_right” horizontal_offset=”70px” vertical_offset_tablet=”” vertical_offset_phone=”-30px” vertical_offset_last_edited=”on|phone” horizontal_offset_tablet=”” horizontal_offset_phone=”0px” horizontal_offset_last_edited=”on|phone” position_origin_a_tablet=”top_center” position_origin_a_phone=”bottom_left” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|desktop” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|desktop” custom_margin_phone=”39px||-34px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” positioning_tablet=”” positioning_phone=”” positioning_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][et_pb_social_media_follow _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” vertical_offset=”4px” vertical_offset_tablet=”” vertical_offset_phone=”-8px” vertical_offset_last_edited=”on|phone” horizontal_offset_tablet=”” horizontal_offset_phone=”50px” horizontal_offset_last_edited=”on|phone” position_origin_a_tablet=”center_right” position_origin_a_phone=”bottom_right” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|desktop” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|desktop” width=”50px” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”4px||||false|false” custom_margin_tablet=”|||-40%|false|false” custom_margin_phone=”-31px|||80%|false|false” custom_margin_last_edited=”off|desktop” positioning_tablet=”absolute” positioning_phone=”” positioning_last_edited=”on|desktop” text_orientation_tablet=”center” text_orientation_phone=”right” text_orientation_last_edited=”on|phone” global_colors_info=”{}” width__hover_enabled=”off|desktop”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/dezzai\/” _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”1px” border_color_all=”#ffffff” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.19.2″ _module_preset=”default” width_tablet=”100%” width_last_edited=”off|tablet” max_width_tablet=”” max_width_phone=”37%” max_width_last_edited=”on|phone” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0px||33px||false|false” custom_padding_tablet=”” custom_padding_phone=”35px||71px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.19.2″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][et_pb_image src=”https:\/\/dezzai.com\/en\/wp-content\/uploads\/2022\/07\/SelloAENORISO27001_NEG.png” alt=”SelloAENORISO27001_NEG” title_text=”SelloAENORISO27001_NEG” url=”https:\/\/www.aenor.com\/certificacion\/certificado\/?codigo=186167″ url_new_window=”on” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.19.2″ _module_preset=”default” max_width=”100px” custom_margin=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][et_pb_image src=”https:\/\/cdn.dezzai.com\/es\/2023\/01\/memberbadge.png” alt=”member” title_text=”Find me on Artificial Intelligence Business Directory” url=”https:\/\/www.ai-businessdirectory.net\/las-rozas-de-madrid\/ai-companies-providing-services-for-life-sciences\/dezzai?from=badge” url_new_window=”on” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.19.2″ _module_preset=”default” width=”82%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

With each of us spending over 2 hours a day on social networks, it\u2019s crucial for businesses across all sectors to understand why social listening is important for success.<\/p>\n","protected":false},"author":6,"featured_media":10750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,135],"tags":[72],"class_list":["post-10749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-media","tag-social-listening"],"yoast_head":"\nWhy is Social Listening Important?<\/title>\n<meta name=\"description\" content=\"With each of us spending over 2 hours a day on social networks, it\u2019s crucial for businesses across all sectors to understand why social listening is important for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Social Listening Matters for Business Success\" \/>\n<meta property=\"og:description\" content=\"With each of us spending over 2 hours a day on social networks, it\u2019s crucial for businesses across all sectors to understand why social listening is important for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/\" \/>\n<meta property=\"og:site_name\" content=\"dezzai.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T11:54:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T14:15:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.dezzai.com\/en\/2023\/09\/Social-Listening-vs.-Monitoring.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"patricia.strange\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why Social Listening Matters for Business Success\" \/>\n<meta name=\"twitter:description\" content=\"With each of us spending over 2 hours a day on social networks, it\u2019s crucial for businesses across all sectors to understand why social listening is important for success.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/dezzai.com\/en\/wp-content\/uploads\/2023\/09\/Social-Listening-vs.-Monitoring.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"patricia.strange\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why is Social Listening Important?","description":"With each of us spending over 2 hours a day on social networks, it\u2019s crucial for businesses across all sectors to understand why social listening is important for success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/","og_locale":"en_GB","og_type":"article","og_title":"Why Social Listening Matters for Business Success","og_description":"With each of us spending over 2 hours a day on social networks, it\u2019s crucial for businesses across all sectors to understand why social listening is important for success.","og_url":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/","og_site_name":"dezzai.com","article_published_time":"2023-09-21T11:54:26+00:00","article_modified_time":"2023-09-21T14:15:31+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/cdn.dezzai.com\/en\/2023\/09\/Social-Listening-vs.-Monitoring.png","type":"image\/png"}],"author":"patricia.strange","twitter_card":"summary_large_image","twitter_title":"Why Social Listening Matters for Business Success","twitter_description":"With each of us spending over 2 hours a day on social networks, it\u2019s crucial for businesses across all sectors to understand why social listening is important for success.","twitter_image":"https:\/\/dezzai.com\/en\/wp-content\/uploads\/2023\/09\/Social-Listening-vs.-Monitoring.png","twitter_misc":{"Written by":"patricia.strange","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/#article","isPartOf":{"@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/"},"author":{"name":"patricia.strange","@id":"https:\/\/dezzai.com\/en\/#\/schema\/person\/9aa97be59ddc339aa8bd31664fee07e1"},"headline":"Why Social Listening Matters for Business Success","datePublished":"2023-09-21T11:54:26+00:00","dateModified":"2023-09-21T14:15:31+00:00","mainEntityOfPage":{"@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/"},"wordCount":4696,"commentCount":0,"publisher":{"@id":"https:\/\/dezzai.com\/en\/#organization"},"image":{"@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/#primaryimage"},"thumbnailUrl":"https:\/\/dezzai.com\/en\/wp-content\/uploads\/2023\/09\/Social-Listening-vs.-Monitoring.png","keywords":["social listening"],"articleSection":["Blog","Media & Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/","url":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/","name":"Why is Social Listening Important?","isPartOf":{"@id":"https:\/\/dezzai.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/#primaryimage"},"image":{"@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/#primaryimage"},"thumbnailUrl":"https:\/\/dezzai.com\/en\/wp-content\/uploads\/2023\/09\/Social-Listening-vs.-Monitoring.png","datePublished":"2023-09-21T11:54:26+00:00","dateModified":"2023-09-21T14:15:31+00:00","description":"With each of us spending over 2 hours a day on social networks, it\u2019s crucial for businesses across all sectors to understand why social listening is important for success.","breadcrumb":{"@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/#primaryimage","url":"https:\/\/dezzai.com\/en\/wp-content\/uploads\/2023\/09\/Social-Listening-vs.-Monitoring.png","contentUrl":"https:\/\/dezzai.com\/en\/wp-content\/uploads\/2023\/09\/Social-Listening-vs.-Monitoring.png","width":1200,"height":627,"caption":"Why is social listening important"},{"@type":"BreadcrumbList","@id":"https:\/\/dezzai.com\/en\/blog\/why-social-listening-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dezzai.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why Social Listening Matters for Business Success"}]},{"@type":"WebSite","@id":"https:\/\/dezzai.com\/en\/#website","url":"https:\/\/dezzai.com\/en\/","name":"dezzai.com","description":"Creating knowledge to get you beyond decision making","publisher":{"@id":"https:\/\/dezzai.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dezzai.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/dezzai.com\/en\/#organization","name":"dezzai","url":"https:\/\/dezzai.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dezzai.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/dezzai.com\/en\/wp-content\/uploads\/2021\/10\/Logo-dezzai.png","contentUrl":"https:\/\/dezzai.com\/en\/wp-content\/uploads\/2021\/10\/Logo-dezzai.png","width":1000,"height":291,"caption":"dezzai"},"image":{"@id":"https:\/\/dezzai.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/dezzai\/"]},{"@type":"Person","@id":"https:\/\/dezzai.com\/en\/#\/schema\/person\/9aa97be59ddc339aa8bd31664fee07e1","name":"patricia.strange","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dezzai.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/23cd3a565ba537d84c8a2b964102a69f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23cd3a565ba537d84c8a2b964102a69f?s=96&d=mm&r=g","caption":"patricia.strange"},"url":"https:\/\/dezzai.com\/en\/author\/patricia-strange\/"}]}},"_links":{"self":[{"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/posts\/10749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/comments?post=10749"}],"version-history":[{"count":2,"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/posts\/10749\/revisions"}],"predecessor-version":[{"id":10758,"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/posts\/10749\/revisions\/10758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/media\/10750"}],"wp:attachment":[{"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/media?parent=10749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/categories?post=10749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dezzai.com\/en\/wp-json\/wp\/v2\/tags?post=10749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}