{"id":12054,"date":"2024-04-24T12:13:19","date_gmt":"2024-04-24T12:13:19","guid":{"rendered":"https:\/\/dezzai.com\/en\/?p=12054"},"modified":"2024-04-24T12:15:06","modified_gmt":"2024-04-24T12:15:06","slug":"what-can-ai-powered-social-listening-do-brand","status":"publish","type":"post","link":"https:\/\/dezzai.com\/en\/blog\/what-can-ai-powered-social-listening-do-brand\/","title":{"rendered":"What Can AI Powered Social Listening Do For Your Brand?"},"content":{"rendered":"

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What Can AI Powered Social Listening Do For Your Brand?<\/h1>\n

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24th April 2024<\/p>\n

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Incorporating social listening into your marketing strategy will help you rewrite brand engagement, outsmart competitors and make your brand omnipresent in your customers\u2019 lives.<\/p>\n

Our blog post will explain how!<\/p>\n

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Have you ever wondered how some companies always seem to know what\u2019s being said about them online? They respond before you\u2019ve even finished reading the tweet or watching the reel, and some of them jump on trends quicker than Gen Z learning a TikTok dance.<\/p>\n

It might leave you feeling overwhelmed and feeling like you\u2019re always behind. But there is a solution.<\/p>\n

Imagine having a crystal ball that lets you see what people are saying about your brand on social media. Thanks to social listening, that vision is now a reality. The powerful tool allows businesses can tap into a new and valuable way of interacting with their customers. They can open up new windows of opportunities that arise from understanding, engaging, and responding to their audience. From detecting customer pain points to understanding the impact of brand messaging, AI-driven social listening can help businesses monitor conversations and stay in front of competitors rather than running behind.<\/p>\n

With the right AI-powered social listening tools and strategies, you can put all the pieces of the puzzle together, you can uncover a complete picture of what\u2019s happening.<\/p>\n

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First, let\u2019s start by explaining what social listening actually is\u2026<\/p>\n

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What is social listening?<\/h3>\n

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Social listening is the practice of gathering information about customers by monitoring and measuring conversations around a business, brand, campaign, or product. This includes information on customer behavior, attitudes, needs, preferences, buying habits, and anything else that can give businesses as detailed insights as possible to improve their strategies and products. That even includes finding out what their customers are saying about competitors, key players, and thought leaders. As well as making the most of positive mentions to drive your strategies and innovate products, businesses can make the most of negative mentions to put out fires as quickly as possible.<\/p>\n

More and more business monitoring and listening to\u00a0what your customers think about your business\u00a0you\u2019ll be better equipped to meet their demands and pivot strategies where necessary.<\/p>\n

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Social listening vs. Social monitoring<\/h2>\n

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When talking about social listening it\u2019s important not to confuse listening and monitoring. So, let\u2019s quickly cover this for you:<\/p>\n

Social monitoring<\/strong>\u00a0is retrospective and alerts you of problems that need to be fixed.<\/p>\n

Whereas\u00a0social listening<\/strong>\u00a0looks forward and gives you context to understand the root of the problem and the best way to resolve it. Therefore, providing your business with actionable insights, so that you can keep your audience engaged and convert leads.<\/p>\n

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Why are your competitors utilizing AI-powered social listening?<\/h3>\n

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Over the last few years, social media has been a fundamental part of any marketing strategy. With 59% of the world\u2019s population spending an average of 2 hours 31 minutes a day (Datareportal) on social media, there\u2019s no denying the power it has. But as more people use social media conversations and content increase. Keeping up with this demand can be a daunting task. This is where your competitors have turned to artificial intelligence to take some of the load off.<\/p>\n

AI-powered social listening tools\u00a0scan large quantities of social media content to identify the most relevant content, prioritize it, and categorize themes and topics. These tools also help identify language and patterns that can be used for insights about a business\u2019s target audience. This content includes posts, comments, and other relevant information posted on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and other networks. By gathering and categorizing this data, AI can discover patterns and generate insights\u00a0about the audience.<\/p>\n

Your competitors then make the most of this data to engage in meaningful conversations with their audience, quickly jump on those must-know trends, create content that attracts a broader audience, and ultimately generate sales. Artificial intelligence also works round the clock, so you\u2019re able to leverage these real-time interactions to respond instantly. By identifying exactly what your customers want and need, your competitors are finding new customers, generating more focused keywords for SEO, and developing new marketing strategies. From travel and hospitality to finance and politics, all industries can benefit from using AI for social listening.<\/p>\n

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What can AI-powered social listening do for your business?<\/h3>\n

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Sifting through data is like panning for gold. With the right tools, you can sift through the rubble and find the nuggets of valuable information that will help drive your business forward.<\/p>\n

With AI-powered social listening tools, businesses can visualize their social media data to get a sense of the volume and types of content posted on various social media platforms. They can also identify the most popular hashtags and topics, as well as which social media channels are most relevant to their audience. AI-powered social listening tools can also help businesses identify when certain keywords are trending. This kind of AI analysis can provide insight into which keywords and topics are trending, which can be used to get a better sense of what\u2019s happening in your industry.<\/p>\n

Using this social media data, businesses can create\u00a0personalized content<\/a>\u00a0that addresses the interests and preferences of their audience and creates a\u00a0more authentic experience on social media.<\/strong><\/p>\n

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The main features include\u2026<\/h4>\n

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