[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Idea Accion” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” background_enable_image=”off” background_size=”initial” background_position=”bottom_left” custom_padding=”116px||97px||false|false” custom_padding_tablet=”” custom_padding_phone=”60px||29px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”90%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||12px|||” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Sarabun||||||||” global_colors_info=”{}”]<\/p>\n
November 17th, 2022<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|24|24|100|0.4|0|-0.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/dezzai.com\/en\/wp-content\/uploads\/2022\/11\/Social-Listening.png” alt=”social listening” title_text=”social listening” align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(59,212,174,0.15)” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”manrope-bold||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” header_font=”manrope-extrabold||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” text_orientation=”center” width=”89%” width_tablet=”100%” width_phone=”86%” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||8px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
AI-powered social listening is the process of monitoring, analyzing, and responding to online conversations about your brand, competitors, products, or services. Keep reading to find out why social listening is important and how it can help your business.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”24px” header_3_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
In today\u2019s world, the power of social media is undeniable. Over 3.6 billion people use social media worldwide, and the number is only projected to increase to 4.41 billion in 2025 (Statista). As more people comment, like, and share posts online brands of all sizes are taking notice and seeing how social media could impact their decision-making. It\u2019s becoming easier for companies to monitor their reputation, understand their customers, engage with customers, and listen to feedback.<\/p>\n
This is demonstrating just how necessary it is for businesses to include social listening as part of their social media strategy. In fact, half of the worldwide marketers have turned to social listening to understand consumers\u2019 changing preferences during the pandemic (eMarketer).<\/p>\n
Read on to discover more about AI-powered social listening<\/a> and why it\u2019s so important for businesses today.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”24px” header_3_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/p>\n Social listening has grown in importance as more consumers turn to social media, websites, and mobile apps for their information about products and services. It’s a crucial part of the brand monitoring and analytics process, and one of the most effective ways to measure your brand\u2019s reputation online and understand how your target audience is responding to your business. With social listening, you can track any mentions of your brand across different online platforms, including blogs, social media channels, and review sites.<\/p>\n Once you have these insights to understand what people are saying about your business, you can develop an effective social marketing strategy. Marketers and decision-makers can take actionable steps to address the issues, correct negative perceptions, and improve the perception of their company moving forward. For example, respond quickly when negative events arise and proactively address issues before they escalate. This approach helps build trust with current customers and can even open new markets by instilling confidence in potential customers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”24px” header_3_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/p>\n Social Listening involves using artificial intelligence to collect large volumes of data and analyzing this information to gain a deeper understanding. Given the number of users and conversations occurring minute by minute on different social media platforms, it\u2019s impossible to rapidly gather this data manually. Therefore, social listening tools allow businesses to automate this process.<\/p>\n These tools work in real-time to browse content across all types of online channels. They will specifically look for phrases and keywords such as a brand\u2019s name, product, events, or topics. Once this has been extracted, reports are created to provide brands with meaningful insights. Businesses can customize these tools according to different features, functionalities, and coverage, depending on their needs.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”24px” header_3_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/p>\n Sentiment refers to the overall tone of the social media conversations surrounding your brand. This can help you understand how people feel about your brand or products and identify potential problems.<\/p>\n Keyword-based listening involves tracking specific brand-related keywords. This can help you track the frequency and volume of these keywords across social media platforms as well as their sentiment.<\/p>\n Influencer-based listening refers to tracking social media users who have a large following. It can help you identify potential brand advocates and determine the best times to engage with them.<\/p>\n Content-based listening refers to tracking specific pieces of brand-related content. This can help you track shares, likes, and comments. You can also determine the best times and topics to engage with influencers and encourage them to share content<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”24px” header_3_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/p>\n 63% of marketing teams believe that monitoring social media metrics will become more important in the upcoming years. (EveryoneSocial, 2021)<\/p>\n Social media has completely transformed the way people and brands communicate. For marketers, it\u2019s given them a powerful platform to interact with their customers and potential customers. It also allows brands to stay connected with their customers even when they aren\u2019t actively promoting a product. This can help you create brand advocates, build a positive reputation, and drive more sales. It has been shown to be increasingly beneficial for businesses.<\/p>\n Not only can you track what people are saying about your brand to measure the buzz around your brand and improve your marketing efforts, but you can also monitor what your competitors are up to, allowing you to stay one step ahead of the game.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”24px” header_3_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/p>\n Not every channel is created equally when it comes to social listening. Research which channels your ideal customer prefers, and then select a few that will be best for social listening.<\/p>\n Social listening is a time-consuming practice that can easily become overwhelming. Luckily, there are several social media management tools that can make the process much easier. These tools allow you to track a huge variety of social channels while also enabling you to create content, respond to customers, and more.<\/p>\n Social listening is a 24\/7 practice. But you don\u2019t want to be glued to your computer screen all day long. Instead, you should try setting up social listening sessions that take place during times when you can pay full attention to the task.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”manrope-light||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” link_text_color=”#9164cc” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_3_font_size=”24px” header_3_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/p>\n In this digital age, marketers are becoming more aware of how valuable social media insights are<\/a>. It\u2019s fundamental to any type of business or campaign to listen to what\u2019s being said by customers, competitors, and investors. Artificial intelligence gives businesses the ability to engage with audiences, track their brand\u2019s buzz, and spot trends in their industry.<\/p>\n In turn, businesses can improve their products, services, and content, and not fall behind. To make the most of these benefits and streamline your strategy, it\u2019s essential to use social listening tools. This will provide you with the best insights to ultimately ensure you\u2019re making the right decisions.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” border_width_top=”1px” border_color_top=”#dddddd” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”off” prev_text=”Anterior” next_text=”Siguiente” _builder_version=”4.16″ _module_preset=”default” title_font=”manrope-extrabold-fx||||||||” title_text_color=”#272727″ title_font_size=”16px” custom_margin=”||||false|false” custom_padding=”10px|20px|10px|20px|false|false” border_radii=”on|124px|124px|124px|124px” border_width_all=”1px” border_color_all=”#9164cc” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Cta” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” background_image=”https:\/\/dezzai.com\/en\/wp-content\/uploads\/2020\/09\/corner-img-izq2.png” background_size=”initial” background_position=”bottom_left” custom_padding=”116px||97px||false|false” custom_padding_tablet=”” custom_padding_phone=”30px||50px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ saved_tabs=”all” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”58%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”36px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”43px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Sarabun||||||||” text_text_color=”#272727″ text_font_size=”22px” text_line_height=”1.3em” header_font=”manrope-extrabold||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” text_orientation=”center” width=”59%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||23px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” scroll_vertical_motion=”0|92|92|100|0.2|0|-0.2″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n In the right hands, artificial intelligence can take human performance to a hitherto unimaginable level. Are you ready for evolution?<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/dezzai.com\/solicitar-demo?lang=en” button_text=”Request a DEMO” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”223deg” button_bg_color_gradient_stops=”#490E67 28%|#9164CC 100%” button_bg_color_gradient_start=”#490E67″ button_bg_color_gradient_start_position=”28%” button_bg_color_gradient_end=”#9164CC” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”100px” button_font=”Sarabun|700|||||||” custom_padding=”10px|32px|13px|32px|false|false” box_shadow_style=”preset3″ box_shadow_vertical=”6px” box_shadow_blur=”13px” box_shadow_color=”#330247″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.14.9″ 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Intelligence Business Directory” url=”https:\/\/www.ai-businessdirectory.net\/las-rozas-de-madrid\/ai-companies-providing-services-for-life-sciences\/dezzai?from=badge” url_new_window=”on” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.19.2″ _module_preset=”default” width=”82%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Find out why AI powered social listening is important, how it’s implemented and how it can help your business improve decision-making. <\/p>\n","protected":false},"author":6,"featured_media":9348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,135],"tags":[72,74,75,73],"class_list":["post-9333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-media","tag-social-listening","tag-social-listening-ai","tag-social-listening-benefits","tag-social-media-monitoring"],"yoast_head":"\nWhat Is Social Listening?<\/h3>\n
How Does Social Listening Work<\/h3>\n
Types of Social Listening<\/h3>\n
1. Sentiment-based listening<\/h4>\n
2. Keyword-based listening<\/h4>\n
3. Influencer-based listening<\/h4>\n
4. Content-based listening<\/h4>\n
Why Is Social Listening Important for Your Business?<\/h3>\n
Key benefits include:<\/h4>\n
\n
How to implement social listening for your business<\/h3>\n
Choose the right social media channels<\/h4>\n
Use a social media management tool<\/h4>\n
Schedule social listening sessions<\/h4>\n
Summary<\/h3>\n
Ready to see what we can do\u00a0for you?<\/span><\/h2>\n