{"id":10430,"date":"2024-03-26T10:38:28","date_gmt":"2024-03-26T10:38:28","guid":{"rendered":"https:\/\/dezzai.com\/es\/?page_id=10430"},"modified":"2024-04-04T09:52:44","modified_gmt":"2024-04-04T09:52:44","slug":"novartis-canal-de-relacion-digital","status":"publish","type":"page","link":"https:\/\/dezzai.com\/es\/novartis-canal-de-relacion-digital\/","title":{"rendered":"Novartis – Canal de relaci\u00f3n digital"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Destacado” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” height_phone=”640px” height_last_edited=”off|desktop” custom_padding=”100px||40px||false|false” custom_padding_tablet=”17%||136px||false|false” custom_padding_phone=”40px||40px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”1px|auto||auto||” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|14|14|100|0.4|0|-0.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/dezzai.com\/es\/wp-content\/uploads\/2024\/01\/client-novartis-color.png” alt=”Novartis” title_text=”Novartis” url=”https:\/\/www.novartis.com\/es-es\/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” height=”88px” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Texto” _builder_version=”4.24.2″ _module_preset=”default” header_text_color=”#272727″ header_font_size=”56px” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.3em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” header_2_font_size_tablet=”43px” header_2_font_size_phone=”33px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Canal de relaci\u00f3n digital entre compa\u00f1\u00edas farmac\u00e9uticas y profesionales sanitarios<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#929298″ global_colors_info=”{}”]<\/p>\n

Sector: Farmac\u00e9utico \u00b7<\/strong> Cliente: Novartis<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/dezzai.com\/es\/wp-content\/uploads\/2024\/03\/novartis-img-2.jpg” title_text=”novartis-img-2″ _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom right” background_color_gradient_stops=”#7737cc 0%|#490e67 100%” custom_padding=”24px|24px|24px|24px|false|false” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

\n
<\/div>\n
Regi\u00f3n<\/span>
Oriente Medio<\/div>\n
<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.24.2″ _module_preset=”default” height=”32px” custom_margin=”-14px|||34px|false|false” custom_margin_tablet=”-28px||||false|false” custom_margin_phone=”-28px||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”#FFFFFF” border_width_left=”1px” border_color_left=”rgba(145,100,204,0.98)” border_style_left=”dashed” global_colors_info=”{}”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n

\n
<\/div>\n
Duraci\u00f3n del proyecto<\/span>
2 meses<\/div>\n
<\/div>\n<\/div>\n

” content_phone=”<\/p>\n

\n
<\/div>\n
Duraci\u00f3n del proyecto<\/span>
\n2 meses<\/div>\n
<\/div>\n<\/div>\n

” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

\n
<\/div>\n
Duraci\u00f3n del proyecto<\/span>
2 meses<\/div>\n
<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.24.2″ _module_preset=”default” height=”32px” custom_margin=”-14px|||34px|false|false” custom_margin_tablet=”-28px||||false|false” custom_margin_phone=”-38px|||34px|false|false” custom_margin_last_edited=”on|phone” border_color_all=”#FFFFFF” border_width_left=”1px” border_color_left=”rgba(145,100,204,0.98)” border_style_left=”dashed” global_colors_info=”{}”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n

<\/div>\n
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Tecnolog\u00edas empleadas<\/span><\/p>\n

    \n
  1. Plataforma social digital<\/li>\n
  2. Encriptaci\u00f3n de extremo a extremo.<\/li>\n
  3. Modelos de IA: Sentiment analysis, Clustering, detecci\u00f3n de conceptos.<\/li>\n<\/ol>\n<\/div>\n
    <\/div>\n

    ” content_phone=”<\/p>\n

    <\/div>\n
    \n

    Tecnolog\u00edas empleadas<\/span><\/p>\n

      \n
    1. Plataforma social digital<\/li>\n
    2. Encriptaci\u00f3n de extremo a extremo.<\/li>\n
    3. Modelos de IA: Sentiment analysis, Clustering, detecci\u00f3n de conceptos.<\/li>\n<\/ol>\n<\/div>\n
      <\/div>\n

      ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

      <\/div>\n
      \n

      Tecnolog\u00edas empleadas<\/span><\/p>\n

        \n
      1. Plataforma social digital<\/li>\n
      2. Encriptaci\u00f3n de extremo a extremo.<\/li>\n
      3. Modelos de IA: Sentiment analysis, Clustering, detecci\u00f3n de conceptos.<\/li>\n<\/ol>\n<\/div>\n
        <\/div>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Idea Accion” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_size=”initial” background_position=”bottom_left” custom_padding=”44px||72px||false|false” custom_padding_tablet=”101px||||false|false” custom_padding_phone=”8px||6px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ locked=”off” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.23.1″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_font=”manrope-extrabold-fx||||||||” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”90%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||-16px||false|false” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

        \u00bfQu\u00e9<\/span> resolvemos?<\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|9px|auto|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Sarabun||||||||” text_text_color=”#333333″ text_font_size=”24px” text_line_height=”1.4em” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Los canales de comunicaci\u00f3n tradicionales no suplen las necesidades de agilidad y seguridad de los profesionales sanitarios<\/b>. Novartis quiso resolver este problema ofreciendo a sus m\u00e9dicos una herramienta que les permitiera comunicarse entre ellos, pero que tambi\u00e9n ofreciera la posibilidad a la propia marca de establecer comunicaci\u00f3n con los m\u00e9dicos de forma no presencial, realizar acciones de marketing y conocer mejor a su p\u00fablico objetivo<\/b>.<\/p>\n

        \n

        Teniendo en cuenta adem\u00e1s el car\u00e1cter internacional de la organizaci\u00f3n, la soluci\u00f3n deb\u00eda ser, adem\u00e1s escalable a otras regiones<\/b>.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Idea Accion” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_size=”initial” background_position=”bottom_left” custom_padding=”44px||72px||false|false” custom_padding_tablet=”101px||||false|false” custom_padding_phone=”11px||6px||false|false” top_divider_height=”700px” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ locked=”off” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row _builder_version=”4.16″ _module_preset=”default” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.23.1″ _module_preset=”default” header_font=”||||||||” header_text_color=”#272727″ header_font_size=”56px” header_2_font=”manrope-extrabold-fx||||||||” header_2_text_color=”#272727″ header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”90%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||-16px||false|false” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

        \u00bfC\u00f3mo<\/span> lo resolvemos?<\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|9px|auto|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Sarabun||||||||” text_text_color=”#333333″ text_font_size=”24px” text_line_height=”1.4em” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        El canal de relaci\u00f3n digital de dezzai es una plataforma social encriptada<\/b> que proporciona una v\u00eda de comunicaci\u00f3n online entre m\u00e9dicos entre s\u00ed y con Novartis. Esta herramienta permite a los profesionales sanitarios participar en debates, informares y compartir informaci\u00f3n<\/b> sabiendo que est\u00e1n entre compa\u00f1eros en un entorno seguro<\/b>. Al mismo tiempo, Novartis puede realizar acciones promocionales segmentadas<\/b> en un solo canal y conocer a los intereses de los usuarios, tendencias del mercado y percepci\u00f3n de su marca gracias al social listening<\/i><\/b>.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Resultados ” _builder_version=”4.23.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom left” background_color_gradient_stops=”rgba(221,203,244,0.66) 22%|rgba(243, 240, 246, 1) 54%|#f3f0f6 79%” background_enable_image=”off” background_size=”initial” background_position=”top_right” custom_padding=”64px||64px||false|false” custom_padding_tablet=”” custom_padding_phone=”41px||||false|false” top_divider_height=”700px” top_divider_style_phone=”none” top_divider_style_last_edited=”off|desktop” bottom_divider_flip=”vertical” hover_transition_duration=”600ms” scroll_vertical_motion=”0|50|50|100|-0.5|0|-4″ scroll_scaling=”0|50|50|100|112%|100|100″ overflow-x_tablet=”” overflow-x_phone=”” overflow-x_last_edited=”on|phone” border_width_top=”1px” border_color_top=”rgba(145,100,204,0.7)” locked=”off” global_colors_info=”{}” top_divider_height__hover_enabled=”on|desktop” top_divider_height__hover=”0px”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.2″ _module_preset=”default” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”56px” header_2_text_color=”#ffffff” header_2_font_size=”56px” header_2_line_height=”1.1em” text_orientation=”center” max_width=”100%” max_width_tablet=”89%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”182px|||||” custom_margin_tablet=”0px||5px||false|false” custom_margin_phone=”0px||7px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” scroll_vertical_motion=”0|0|0|100|0.3|0|-0.3″ header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

        \u00bfQu\u00e9 resultados<\/span> obtenemos?<\/span><\/h2>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#7635cc 0%|#490e67 100%” custom_padding=”24px|24px|24px|24px|false|false” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

        \n
        \n

        \/01<\/span><\/strong><\/span>

        Reducci\u00f3n del coste
        <\/span><\/strong>de marketing<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_phone=”<\/p>\n

        \n
        \n

        \/01<\/span><\/strong><\/span>
        \n
        \nReducci\u00f3n del coste <\/span><\/strong>de marketing<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_font=”manrope-regular||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_4_text_color=”#FFFFFF” min_height=”1px” inline_fonts=”manrope-extrabold-fx” global_colors_info=”{}”]<\/p>\n

        \n
        \n

        \/01<\/span><\/strong><\/span>

        Reducci\u00f3n del coste
        <\/span><\/strong>de marketing<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

        \n
        \n

        \/02<\/span><\/span><\/strong><\/span>

        Aumento del engagement
        <\/span><\/strong>con el cliente<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_phone=”<\/p>\n

        \n
        \n

        \/02<\/span><\/span><\/strong><\/span>
        \n
        \nAumento del engagement <\/span><\/strong>con el cliente<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_font=”manrope-regular||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_4_text_color=”#FFFFFF” min_height=”1px” inline_fonts=”manrope-extrabold-fx” global_colors_info=”{}”]<\/p>\n

        \n
        \n

        \/02<\/span><\/span><\/strong><\/span>

        Aumento del engagement
        <\/span><\/strong>con el cliente<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

        \n
        \n

        \/03<\/span><\/span><\/strong><\/span>

        Creaci\u00f3n de interacciones
        <\/span><\/strong>entre la fuerza de ventas y el cliente<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_phone=”<\/p>\n

        \n
        \n

        \/03<\/span><\/span><\/strong><\/span>
        \n
        \nCreaci\u00f3n de interacciones
        \n<\/span><\/strong>entre la fuerza de ventas y el cliente<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_font=”manrope-regular||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_4_text_color=”#FFFFFF” min_height=”1px” inline_fonts=”manrope-extrabold-fx” global_colors_info=”{}”]<\/p>\n

        \n
        \n

        \/03<\/span><\/span><\/strong><\/span>

        Creaci\u00f3n de interacciones
        <\/span><\/strong>entre la fuerza de ventas y el cliente<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

        \n
        \n

        \/04<\/span><\/span><\/strong><\/span>

        Conocimiento <\/span><\/strong>del usuario<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_phone=”<\/p>\n

        \n
        \n

        \/04<\/span><\/span><\/strong><\/span>
        \n
        \nConocimiento <\/span><\/strong>del usuario<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

        ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_font=”manrope-regular||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_4_text_color=”#FFFFFF” min_height=”1px” inline_fonts=”manrope-extrabold-fx” global_colors_info=”{}”]<\/p>\n

        \n
        \n

        \/04<\/span><\/span><\/strong><\/span>

        Conocimiento <\/span><\/strong>del usuario<\/p>\n<\/div>\n

        <\/div>\n
        <\/div>\n<\/div>\n

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        Canal de relaci\u00f3n digital entre compa\u00f1\u00edas farmac\u00e9uticas y profesionales sanitariosSector: Farmac\u00e9utico \u00b7 Cliente: Novartis Regi\u00f3nOriente Medio Duraci\u00f3n del proyecto2 meses Tecnolog\u00edas empleadas Plataforma social digital Encriptaci\u00f3n de extremo a extremo. Modelos de IA: Sentiment analysis, Clustering, detecci\u00f3n de conceptos. \u00bfQu\u00e9 resolvemos?Los canales de comunicaci\u00f3n tradicionales no suplen las necesidades de agilidad y seguridad de los […]<\/p>\n","protected":false},"author":1,"featured_media":10458,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10430","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNovartis - Canal de relaci\u00f3n digital - dezzai.com<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Dezzai transform\u00f3 la comunicaci\u00f3n entre los profesionales sanitarios y Novartis con un canal de relaci\u00f3n digital seguro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dezzai.com\/es\/novartis-canal-de-relacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novartis - 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