{"id":8081,"date":"2022-09-21T08:30:52","date_gmt":"2022-09-21T08:30:52","guid":{"rendered":"https:\/\/dezzai.com\/es\/?p=8081"},"modified":"2023-04-04T06:15:05","modified_gmt":"2023-04-04T06:15:05","slug":"monitorizacion-y-optimizacion-de-campanas-de-radio-con-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/dezzai.com\/es\/one-page\/monitorizacion-y-optimizacion-de-campanas-de-radio-con-inteligencia-artificial\/","title":{"rendered":"Monitorizaci\u00f3n y optimizaci\u00f3n de campa\u00f1as de radio con Inteligencia Artificial"},"content":{"rendered":"

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Plataforma de IA para medir y gestionar eficazmente el ROI de la publicidad en radio<\/h1>\n

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5 de abril, 2021<\/p>\n

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\u00bfQuieres implementar una soluci\u00f3n de inteligencia artificial en tu organizaci\u00f3n, pero no sabes por d\u00f3nde empezar? \u00bfCada vez que alguien habla de las bondades de la inteligencia artificial t\u00fa te preguntas qu\u00e9 es? \u00bfCrees que la inteligencia artificial no es para ti porque no conoces aplicaciones reales en compa\u00f1\u00edas farmac\u00e9uticas?<\/p>\n

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El Estudio General de Medios es una de las pocas fuentes de informaci\u00f3n que proporciona al sector, datos sobre el consumo de los oyentes. La radio es el \u00fanico mercado de medios tradicionales del mundo en el que quien invierte dinero en ella apenas tiene datos relevantes en tiempo real. Un mercado que, a pesar de facturar miles de millones de euros<\/strong> (en 2021, el gasto en publicidad radiof\u00f3nica en Espa\u00f1a fue de aproximadamente 415,5 millones de euros y se espera que llegue a 500 millones a finales de 2025), opera en la oscuridad, sin apenas informaci\u00f3n<\/strong>. En una \u00e9poca en la que los anunciantes pueden llegar a medir casi todo en el medio digital, el mundo del audio lleva d\u00e9cadas de retraso en contraposici\u00f3n al video. Si bien esta tendencia est\u00e1 cambiando con el auge de los podcasts en plataformas de m\u00fasica en streaming como Spotify o Apple Music, a\u00fan hoy el sector se enfrenta a una caja negra, un escenario sin datos ni m\u00e9tricas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Descarga<\/span> el One Page<\/h2>\n

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Consigue tu One Page gratis completando el formulario que encontrar\u00e1s a continuaci\u00f3n:<\/p>\n

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