Use case

Omnichannel customer analytics: a customer data platform powered by Artificial Intelligence

In order to succeed in today ́s digital environment, companies must be able to identify and analyse user behaviour


What do we solve?

Companies lack the capability to integrate the data of their users in a single database as they have multiple channels, systems and types of data that are not interoperable. Through the use of knowledge graph databases companies can be able to create and enrich single identity profiles of their users and gain an hollistic perspective on them through every single step in the customer journey.

How do we solve it?

dezzai Semantic AI platform will:

Ingest all the user data points from multiple sources

Link the data and enrich the user profile

Segment and create recommendations based on behavior and clustering

Generate dashboards to visualize data

Automate marketing and business actions per user per channel or we integrate with third party tools

WHAT do we deliver

  • A platform which enables the integration, enrichment, and activation of customer data across multiple channels, formats, and phases of the customer journey. To generate recommendations based on advanced segmentations and on the customer’s usage preferences for their social networks and the companies’ digital channels. 

Benefits of applying Artificial Intelligence

Reduces the operational cost
Integrates cross-channel data
Increases user satisfaction through personalization, conversion rates, up selling, cross selling
Enables centralization of user enriched id profiles
Maintains brand communication coherence in multiple channels

Use cases

Real-time customer behavior insights, customer segmentation, traits, audiences, recommendations


Monetize segmented ads through user data

Explore customer unmet needs to create new content or products


Automate marketing actions through multiple channels

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