Use case
Social media monitoring platform to understand the voice of employees, clients and customers
The social interaction between individuals and groups in different locations, cultures and industries can create a valuable pool of data
The content that is available on webpages, mobile apps and social networks is an excellent source of information to understand consumer behaviors, perceptions, attitudes, and traits
What do we solve?
A lot of companies miss out on this valuable data, and in doing so they miss out on gaining insights on individuals and groups. It is undeniable that people talk about companies, brands, and organisations online constantly. So, it is vital for companies to track and utilize this information correctly.
How do we solve it?
dezzai Semantic AI platform will:
Ingest public and open data from webpages, applications, and social media platforms
![](https://dezzai.com/es/wp-content/uploads/2021/12/number2.png")
Convert image, audio, and content into plain text
Identify concepts contained and link all the data
Create algorithms to segment, describe and prescribe actions based on entities and concepts
Create dashboards to interact with insights or we integrate with third party solutions
Automate actions based per user per channel
WHAT do we deliver
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A Social Listening service to proactively monitor brands, companies, products, personalities, and politicians across different social media channels, web-apps and company communication channels. Delivered through customized dashboards to understand the voice of customers, brands, companies, personalities, employees, or products.
Benefits of applying Artificial Intelligence
Improve understanding of consumers, users, and voters
Increase engagement and user acquisition
Identify pain points to innovate change and discover new opportunities Reduces risk of reputational damage Removes human bias in data analysis Reduces cost vs traditional market research Improves knowledge of competitors
Optimizes commercial and marketing actions effectiveness Delivers a holistic overview of users social context Enables the possibility to introduce deep psychographic segmentationUse cases
Marketing electoral capaigns
Product benchmarking
Brand reputation
Key Opinion Leader detection
Content suggestions
Marketing campaign performance
Quality assurance research
Insights for new products and services
OSINT and defence research
Security user profiling
BOT network analysis
Fake news detection
Government communication guidelines
Download our brochure
Download our brochure to have more information on the use case:
