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In order to succeed in today´s digital environment, companies must be able to identify and analyse user behaviour.

Currently, companies have access to extensive content resources, but the impact of this is limited. This is because they lack the ability to match content to specific user preferences.

The content that is available on webpages, mobile apps and social networks are excellent sources of information to understand and predict consumer behaviors, perceptions, attitudes, and traits.

In today’s world, the personalization of user experiences is key to generate retention and engagement throughout their customer journey. The saturation of products and services on the market leads to an increase in the expectations of users’ needs.