Social media and enterprise communications monitoring platform to understand the voice of employees, clients and consumers
The content that is available on webpages, mobile apps and social networks are excellent sources of information to understand and predict consumer behaviors, perceptions, attitudes, and traits. The social interaction between individuals and groups in different locations, cultures and industries can create a valuable pool of data. But a lot of companies miss out on this valuable data, and in doing so they miss out on gaining insights on individuals and groups. It is undeniable that people talk about companies, brands, and organisations online constantly. So, it is vital for companies to track and utilize this information correctly.
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