Virtual assistant that delivers personalized content in an innovative interface

In today’s world, the personalization of user experiences is key to generate retention and engagement throughout their customer journey. The saturation of products and services on the market leads to an increase in the expectations of users’ needs. This is why it is increasingly difficult for companies to capture the attention of users, who are exposed to a constant flood of information and spam. Additionally, support agents are suffering a higher workload with traditional manual processes, that are not prompt enough. This entails on the one hand, users requiring innovative interfaces that simplify the access to relevant information, answers their issues and offers personalized experiences. And on the other hand, companies which are looking for platforms capable of integrating remote sales processes with digital inbound marketing campaigns. Mobile applications with voice search capabilities become the key to maximize the impact of marketing content efforts.