AI solution for efficient radio advertising ROI measurement and management
General media research is one of the few sources of information that provides the industry with data on listener consumption. Radio is the only traditional media market in the world where those who invest money in it have hardly any relevant data in real time. A market that, despite having a turnover of billions of euros (in 2021, radio advertising expenditure in Spain was approximately 415.5 million euros and is expected to reach 500 million euros by the end of 2025), operates in the dark, with hardly any information. In an age where advertisers can measure almost anything in digital, the audio world is decades behind video. While this trend is changing with the rise of podcasts on streaming music platforms such as Spotify and Apple Music, the industry still faces a black box, a scenario without data or metrics.
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