How To Use AI for Social Listening
February 8th 2023
Have you ever wondered how companies always seem to know what’s being said about them online? It’s all thanks to cutting-edge technology known as AI-powered social listening. In this post, we’ll explain this powerful tool and how to use AI for social listening to take your brand to the next level!
Imagine having a crystal ball that lets you see what people are saying about your brand on social media. Through the use of AI for social listening, that vision is now a reality. By harnessing the power of AI-powered social listening businesses can tap into a new and valuable way of interacting with their customers. They can open up new windows of opportunities that rise from understanding, engaging, and responding to their audience. From detecting customer pain points to understanding the impact of brand messaging, AI-driven social listening can help businesses monitor conversations and stay ahead of the curve.
With the right AI-powered social listening tools and strategies, you can put all the pieces of the puzzle together, you can uncover a complete picture of what’s happening. Keep reading to explore the potential of utilizing artificial intelligence for your social media strategy.
First, let’s start by explaining what social listening actually is…
What is social listening?
Social listening is the practice of gathering information about customers by monitoring and measuring conversations around a business, brand, campaign, or product. This includes information on customer behavior, attitudes, needs, preferences, buying habits, and anything else that can give businesses as detailed insights as possible to improve their strategies and products. That even includes finding out what their customers are saying about competitors, key players, and thought leaders. As well as making the most of positive mentions to drive your strategies and innovate products, businesses can make the most of negative mentions to put out fires as quickly as possible.
More and more business monitoring and listening to what your customers think about your business you’ll be better equipped to meet their demands and pivot strategies where necessary.
Social listening vs. Social monitoring
When talking about social listening it’s important not to confuse listening and monitoring. So, let’s iron this out for you:
In essence, social monitoring is retrospective and alerts you of problems that need to be fixed. Whereas social listening looks forward and gives you context to understand the root of the problem and the best way to resolve it. Therefore, providing your business with actionable insights, so that you can keep your audience engaged and convert leads.
Why do businesses use AI-powered social listening?
Over the last few years, social media has been a fundamental part of any marketing strategy. With 59% of the world’s population spending an average of 2 hours 31 minutes a day (Datareportal) on social media, there’s no denying the power it has. But as more people use social media conversations and content increase. Keeping up with this demand can be a daunting task. This is where businesses turn to artificial intelligence to take some of the load off.
AI-powered social listening tools scan large quantities of social media content to identify the most relevant content, prioritize it, and categorize themes and topics. They can also help identify language and patterns that can be used for insights about a business’s target audience. This content can include posts, comments, and other relevant information posted on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and other networks. By gathering and categorizing this data, AI can discover patterns and generate insights about the audience.
Businesses can then make the most of this data to engage in meaningful conversations with their audience, create content that attracts a broader audience, and generate sales. Artificial intelligence also works round the clock, so you’re able to leverage these real-time interactions to respond instantly. Another key advantage of using AI for social listening is that it gives you a competitive edge. You can stay ahead by identifying new customers, finding better keywords for SEO, and developing new marketing strategies. From travel and hospitality to finance and politics, all industries can benefit from using AI for social listening.
What can AI-powered social listening do for your business?
Sifting through data is like panning for gold. With the right tools, you can sift through the rubble and find the nuggets of valuable information that will help drive your business forward.
With AI-powered social listening tools, businesses can visualize their social media data to get a sense of the volume and types of content posted on various social media platforms. They can also identify the most popular hashtags and topics, as well as which social media channels are most relevant to their audience. AI-powered social listening tools can also help businesses identify when certain keywords are trending. This kind of AI analysis can provide insight into which keywords and topics are trending, which can be used to get a better sense of what’s happening in your industry.
Using this social media data, businesses can create personalized content that addresses the interests and preferences of their audience and creates a more authentic experience on social media.
The main features include…
- Sentiment analysis
- Trend analysis
- Voice of the customer analytics
- Image recognition
- Video analytics
- Speech analytics
- Text analytics
- Competitor analytics
- Hashtag tracking
- Real-time alerts
- Automated reporting
Best practices for AI-powered social listening
There are several best practices to follow when using AI-powered social listening to ensure maximum effectiveness and accuracy. First and foremost, it’s important to have a clear understanding of your audience and to tailor your social listening strategy to meet their needs. Additionally, it’s important to regularly monitor and update your keywords and filters to ensure you’re capturing relevant data. It’s also recommended to integrate AI-powered social listening with other marketing and customer service tools to provide a complete picture of customer sentiment and behavior. Furthermore, it’s crucial to regularly review and analyze the data you collect to identify trends and patterns, and to use that information to inform and improve your business strategy. By following these best practices, businesses can gain valuable insights from their AI-powered social listening efforts and drive success.
In summary, you need to have 5 clear aims…
- Understand your audience
- Have a clear idea of what to listen for
- Use keywords to find data
- Use a social listening tool
- Develop a strategy
AI-powered social listening is a valuable tool for businesses looking to stay on top of their online reputation and better understand their customers. By monitoring social media, news articles, and other online content, businesses can gain valuable insights into what people are saying about their brand, industry, and competitors. With the help of machine learning algorithms, AI-powered social listening can automate the process of analyzing vast amounts of data, providing businesses with real-time insights that can inform their strategy and drive success. Whether you’re looking to improve customer engagement, increase brand awareness, or simply stay ahead of the competition, AI-powered social listening is definitely worth considering.
Discover how our AI-powered social listening tool can help your business improve understanding of consumers, users, and voters, identify pain points to innovate change and optimizes the effectiveness of commercial and marketing actions.
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In the right hands, artificial intelligence can take human performance to a hitherto unimaginable level. Are you ready for evolution?