What Can AI Powered Social Listening Do For Your Brand?

24th April 2024

social listening

Incorporating social listening into your marketing strategy will help you rewrite brand engagement, outsmart competitors and make your brand omnipresent in your customers’ lives.

Our blog post will explain how!

Have you ever wondered how some companies always seem to know what’s being said about them online? They respond before you’ve even finished reading the tweet or watching the reel, and some of them jump on trends quicker than Gen Z learning a TikTok dance.

It might leave you feeling overwhelmed and feeling like you’re always behind. But there is a solution.

Imagine having a crystal ball that lets you see what people are saying about your brand on social media. Thanks to social listening, that vision is now a reality. The powerful tool allows businesses can tap into a new and valuable way of interacting with their customers. They can open up new windows of opportunities that arise from understanding, engaging, and responding to their audience. From detecting customer pain points to understanding the impact of brand messaging, AI-driven social listening can help businesses monitor conversations and stay in front of competitors rather than running behind.

With the right AI-powered social listening tools and strategies, you can put all the pieces of the puzzle together, you can uncover a complete picture of what’s happening.


First, let’s start by explaining what social listening actually is…

What is social listening?



Social listening is the practice of gathering information about customers by monitoring and measuring conversations around a business, brand, campaign, or product. This includes information on customer behavior, attitudes, needs, preferences, buying habits, and anything else that can give businesses as detailed insights as possible to improve their strategies and products. That even includes finding out what their customers are saying about competitors, key players, and thought leaders. As well as making the most of positive mentions to drive your strategies and innovate products, businesses can make the most of negative mentions to put out fires as quickly as possible.

More and more business monitoring and listening to what your customers think about your business you’ll be better equipped to meet their demands and pivot strategies where necessary.

Social listening vs. Social monitoring


When talking about social listening it’s important not to confuse listening and monitoring. So, let’s quickly cover this for you:

Social monitoring is retrospective and alerts you of problems that need to be fixed.

Whereas social listening looks forward and gives you context to understand the root of the problem and the best way to resolve it. Therefore, providing your business with actionable insights, so that you can keep your audience engaged and convert leads.

Why are your competitors utilizing AI-powered social listening?


Over the last few years, social media has been a fundamental part of any marketing strategy. With 59% of the world’s population spending an average of 2 hours 31 minutes a day (Datareportal) on social media, there’s no denying the power it has. But as more people use social media conversations and content increase. Keeping up with this demand can be a daunting task. This is where your competitors have turned to artificial intelligence to take some of the load off.

AI-powered social listening tools scan large quantities of social media content to identify the most relevant content, prioritize it, and categorize themes and topics. These tools also help identify language and patterns that can be used for insights about a business’s target audience. This content includes posts, comments, and other relevant information posted on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and other networks. By gathering and categorizing this data, AI can discover patterns and generate insights about the audience.

Your competitors then make the most of this data to engage in meaningful conversations with their audience, quickly jump on those must-know trends, create content that attracts a broader audience, and ultimately generate sales. Artificial intelligence also works round the clock, so you’re able to leverage these real-time interactions to respond instantly. By identifying exactly what your customers want and need, your competitors are finding new customers, generating more focused keywords for SEO, and developing new marketing strategies. From travel and hospitality to finance and politics, all industries can benefit from using AI for social listening.

What can AI-powered social listening do for your business?



Sifting through data is like panning for gold. With the right tools, you can sift through the rubble and find the nuggets of valuable information that will help drive your business forward.

With AI-powered social listening tools, businesses can visualize their social media data to get a sense of the volume and types of content posted on various social media platforms. They can also identify the most popular hashtags and topics, as well as which social media channels are most relevant to their audience. AI-powered social listening tools can also help businesses identify when certain keywords are trending. This kind of AI analysis can provide insight into which keywords and topics are trending, which can be used to get a better sense of what’s happening in your industry.

Using this social media data, businesses can create personalized content that addresses the interests and preferences of their audience and creates a more authentic experience on social media.



The main features include…


  • Sentiment analysis
  • Trend analysis
  • Voice of the customer analytics
  • Image recognition
  • Video analytics
  • Speech analytics
  • Text analytics
  • Competitor analytics
  • Hashtag tracking
  • Real-time alerts
  • Dashboards
  • Automated reporting

Best practices for AI-powered social listening



Now that you know why you need to start utilizing social listening and staying in front of your competitors, you need to consider a few best practices. By following these when using AI-powered social listening you’ll ensure maximum effectiveness and accuracy. First and foremost, it’s important to have a clear understanding of your audience and to tailor your social listening strategy to meet their needs. Additionally, it’s important to regularly monitor and update your keywords and filters to ensure you’re capturing relevant data. It’s also recommended to integrate AI-powered social listening with other marketing and customer service tools to provide a complete picture of customer sentiment and behavior. You’ll also need to regularly review and analyze the data you collect to identify trends and patterns. With this information, you’ll be able to decide on an effective and impactful business strategy.


To sum up, your 5 clear aims need to be…

  1. Understand your audience
  2. Identify a coherent and comprehensive idea of what to listen for
  3. Utlize optimised keywords to find data
  4. Tailor a social listening tool to your brand’s needs
  5. Develop a business strategy that responds to the customer pain points you discovered through social listening

Final Takeaways


Your competitors are beginning to utilize AI-powered social listening as a valuable tool for staying on top of their online reputation and better understanding their customers. So that your brand doesn’t get left behind feeling overwhelmed, you need to be maximising the potential of AI powered social listening too.
By monitoring social media, news articles, and other online content, your competitors gain valuable insights into what people are saying about their brand, industry, and competitors. Whether you’re looking to improve customer engagement, increase brand awareness, or simply stay ahead of the competition, AI-powered social listening is a tool you can’t afford not to have in your kit.

Check out how our AI-powered social listening tool can help your business identify customer pain points to innovate change and optimize the effectiveness of your commercial and marketing actions.



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