Chat GPT Use Case: Is OpenAI’s Chat GPT the new-age search engine?

January 10th 2023

ai in marketing
Could Chat GPT pose a threat to search engines? Is this the end of Google? Chat GPT is shaking things up and offering the world a new way to ask questions online. Keep reading to discover more about this Chat GPT use case.

There’s no denying that Open AI’s Chat GPT has taken the world by storm. The powerful AI chatbot has rapidly attracted global media attention reaching 1 million users in just 5 days. To put that into perspective, it took Netflix 3 and a half years, Facebook 10 months, Spotify 5 months, and Instagram 2 and a half months.

From supporting human resource tasks and marketing content plans to creating essays from scratch and explaining complex theories with simple explanations, it can do pretty much anything. It’s clear that Chat GPT is a game changer. But will this hype have a ripple effect and create issues for established search engines, such as Google, the uncrowned king of the internet?

What is Chat GPT?


GPT-3 chat is a language processing tool that enables users to communicate with a computer program in a natural language such as English. It is based on the GPT-3 (Generative Pre-trained Transformer 3) language model developed by OpenAI, which has been trained on a massive amount of data from the internet and can generate human-like text.

Chat GPT can be used for a variety of purposes, including answering questions and providing information on a wide range of topics. Search engines, on the other hand, are web-based tools that allow users to search for and find information on the internet. They use algorithms to crawl and index websites, and then rank the results of a search query based on relevance and authority.

Chat GPT vs. Google


The buzz around OpenAI’s Chat GPT has prompted comparisons between the AI bot’s capability to produce crisp human-like responses to complex questions, and Google’s ability to produce pages and pages of links relating to user questions and long-tail keywords. Chat GPT has been trained on trillions of words from the Internet, allowing it to understand human language and produce conversational responses.

Pros of Chat GPT

  • Human-like responses make users feel as though they’re talking to an expert
  • Responses are concise
  • Chat GPT can function as a virtual assistant
  • Responses can be adjusted with text prompts


Cons of Chat GPT

  • Limited data to 2021
  • Accuracy issues
  • Chat GPT can’t access the Internet
  • Lack of variation in replies
  • Chat GPT may not be free forever


Pros of Google

  • Massive database with current information
  • It provides you with lots of results for you to compare information
  • Real-time information
  • Offers results based on past choices, locations, and preferences
  • Free


Cons of Google

  • It doesn’t have the same language-processing capabilities
  • Not a virtual assistant

What does the future hold?


The human-like interaction that Chat GPT provides is proving to be very popular with users and could ignite a stronger demand for more customized search engines. Users find the ability to ask specific questions and gain immediate replies appealing and highly useful. At the moment, while users become accustomed to Chat GPT it’s mostly being used informally. But businesses could catch on to its utility for decision-making for specialized industries such as finance, medicine, legal, and enterprise.

These fields require sophisticated and precise information based on search intent, context, and language nuances to handle more ambiguous searches. These customized search engines use a centralized knowledge base allowing users to ask questions in a human manner and retrieve the answers that add greater meaning to data.  Chat GPT has highlighted the power of artificial intelligence and given more insight into tailored search engines that can meet specific user needs, facilitate discovery content, create revenue streams, and enhance business intelligence.



Ultimately, Chat GPT is just the beginning. Its impressive ease of use is sure to kickstart a new era of search engines. As the AI-powered bot evolves that there could be room to significantly enhance the ability of customized search engines to generate accurate and real-time information, as well as produce multiple results allowing the user to pick relevant information and make smarter decisions

Head over to dezzai to find out how we can help your organization improve its decision-making.

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